For Commercial HVAC Contractors That Want More Service Contracts

    We Build & Run Outbound Systems That
    Book Qualified Sales Calls

    An always-on pipeline of booked calls while you keep the trucks running.

    10 qualified sales calls in 90 days guaranteed!

    Outcomes

    Get consistent, qualified sales calls

    At least 10 qualified sales calls within 90 days — with facilities and property decision-makers in your service area.

    Without chasing GCs and waiting for them to throw you a bid

    Without depending on referrals that dry up between projects

    Without managing tools, inboxes, follow-ups, or infrastructure

    We build and run the entire outbound system end-to-end.

    You only show up to calls booked directly on your calendar.

    Only for owners or sales leaders at commercial HVAC contractors in the US or Canada with the crew capacity to take on new commercial accounts. Not for residential-only shops, experiments, or short-term spikes.

    The Numbers

    What changes for you

    Qualified Sales Calls

    1

    ~10

    booked in 90 days, after a ~3-week warmup

    Anchored around 10 in 90 days — each a real call with a verified facilities or property decision-maker at a building in your service area. The first ~3 weeks is infrastructure warmup, then calls land during active sending.

    Your Hours on Sales

    2

    0

    hours of your time per week after kickoff

    We handle sourcing, sending, replies, and booking. Your only job is showing up to the calls that land on your calendar.

    Your Pipeline

    3

    Always-on

    runs in the background while you run the crews

    New facilities and property-manager conversations keep landing month over month, because the engine doesn't depend on your time — even through your busiest stretches.

    Why Outbound

    Why cold outreach works

    Most commercial HVAC shops grow through referrals and word of mouth. That works — until it plateaus, because you can't control when the next one lands. There are three ways to consistently win commercial service accounts.

    Referrals
    Advertising
    Cold Outreach

    Most shops rely on the first two and hit a ceiling because of it.

    Cold outreach reaches the people who decide which contractor services the building — facilities managers, property managers, and building owners — directly.

    At the exact buildings you want, with the exact buyer context you need.

    Why traditional lead lists fail

    Most lead generation for contractors looks the same:

    • A list of emails with minimal context
    • Generic personalization that buyers see through
    • No read on whether the building even has equipment you service
    • Replies that pile up because no one works the inbox

    You don't need more names.
    You need conversations with facilities and property managers who actually run the buildings.

    What "enrichment" actually means

    Every prospect is processed through an enrichment layer before any message goes out. We add real, usable context:

    Decision-maker verification — facilities manager, property manager, or building owner

    Building type, size, and the kind of HVAC/refrigeration equipment on site

    Service-area alignment to your operating radius

    Buying signals — aging units, lease renewals, recent emergencies, new facilities

    Every email lands with information, not assumptions.

    How we protect your sender reputation

    Great targeting means nothing if emails land in spam. The sending infrastructure is built to protect your sender reputation from day one:

    • Outreach goes from dedicated secondary domains, never your main domain
    • Per-inbox volume capped so sending behavior stays natural
    • 21-28 day domain warmup before any cold send
    • Every reply handled by us, no manual inbox triage on your side

    Why warmup matters

    Email providers don't trust new sending domains. Sending too much from a cold domain triggers spam filtering or burns the domain permanently — so reputation is built gradually before a single cold email goes out.

    Inside the System

    The machine we run for you

    Apollo sources facilities and property decision-makers in your service area, the Evergreen Portal orchestrates, dedicated mailboxes send, replies route back. You touch none of it.

    Diagram of the Evergreen sending system: Evergreen Portal at the top, dedicated sending domains with multiple inboxes each, flowing through Apollo Leads and Instantly down to Booked Calls and Service Contracts.
    Deliverables

    What you get done for you

    A precise ICP and targeting blueprint — building types, equipment, and decision-makers matched to what you service

    Dedicated sending domains, kept separate from yours so your reputation stays safe

    Verified facilities and property decision-makers within your exact service area

    Email sequences written in your voice and personalized per prospect

    We answer every reply for you, in your voice, and qualify real interest

    Qualified calls booked straight to your calendar, with each prospect prepped

    Reminders and confirmations on every call to cut no-shows

    Live tracking of every lead and call, with ongoing optimization

    You just show up to calls with buildings that need service.

    How It Works

    From kickoff to qualified calls

    1

    Step 1

    Alignment and Discovery

    We start by aligning on your service area, the building types and equipment you service, sender voice, and qualification criteria, so targeting and messaging are intentional from the beginning.

    2

    Step 2

    Infrastructure Setup

    Dedicated secondary domains and sending inboxes are purchased, configured, and scaled to your target volume, with full domain authentication. Your main domain is never touched.

    3

    Step 3

    Warmup Phase

    Inboxes go through a controlled 21-28 day warmup. Reputation is built gradually so cold sends land in the inbox, not spam.

    4

    Step 4

    Prospect Sourcing and Enrichment

    While inboxes warm up, facilities and property decision-makers at commercial buildings in your service area are sourced and enriched with real context — building type, equipment, and buying signals. One contact per building.

    5

    Step 5

    Sequence Build and Reply Handling Setup

    A sequence is written in your voice for the commercial HVAC niche, with per-prospect personalization at send time. Reply handling and booking flow configured.

    6

    Step 6

    Launch and Optimization

    Cold sends go live. We handle every inbound end-to-end and book qualified calls directly to your calendar with a pre-call brief. Performance is reported, the system tuned on real data.

    Pricing

    Simple, transparent, performance-backed

    Founding Rate
    $2,000
    one-time setup
    Plus
    $2,000
    per month

    One PM account pays it back many times. A mid-size preventive-maintenance contract is worth $3,000-$12,000/year recurring — before the change-outs and emergency work it drags along. Multi-location operators and property-management portfolios stack many buildings under one relationship.

    Founding-cohort rate for the first contractors we work with — 3-month minimum, month-to-month after. Standard rate rises once the case studies are in. Third-party tool costs (data, sending, domains) are carried at cost. Exact scope confirmed on a quick call.

    Performance Guarantee

    We remove the downside completely

    1

    A one-time setup fee builds your system.

    2

    A monthly fee runs it once it goes live.

    3

    10 qualified sales calls in 90 days, after a ~3-week warmup. Miss it, and every retainer dollar comes back. Only third-party tool costs are excluded.

    Month-to-month after a 3-month minimum
    No hidden conditions
    No paying for activity instead of outcomes

    You pay for results, not promises.

    FAQ

    Questions, answered.

    Let's Talk

    Book a 15-minute call to see if it's a fit.

    No pitch, no pressure. Just an honest read on whether we can help.